Accelerating Innovation
one sprint at a time
Accelerating Innovation
one sprint at a time
See what's next
Are you trying to define your AI strategy or make improvements to a product? We can help.
We're SprintPartners, a team of former Googlers trained to facilitate Design Sprints for rapid innovation and strategic direction.
The Design Sprint
The Sprint
A Design Sprint is an innovative, time-constrained process developed by Google to solve complex problems, test new ideas, or improve existing products within a short timeframe. It's a methodology that combines design thinking, user research, business strategy, and prototyping, with the goal of validating ideas and solutions quickly and efficiently.
Design Sprints are valued for their ability to quickly align teams, clarify objectives, and validate assumptions, making them a powerful tool for innovation and problem-solving across industries. They help reduce risks and ensure that resources are invested in ideas that meet user needs and have a high potential for success.
Sprints are usually 3 or 5 days long depending on the required outcome. The 5 day version is divided into these distinct phases:
Day 1 - Understand
On the first day, the team gathers to align on the challenge at hand. We bring together diverse perspectives to fully investigate and understand the problem space. This can involve mapping out the user journey, hearing expert perspectives, identifying opportunities, and setting clear objectives for the sprint.
Day 2 - Sketch
Day two shifts focus to ideation, where team members use insights from the previous day to sketch a broad range of solutions. The aim is to generate a wide variety of ideas, emphasizing creativity and breadth over depth.
Day 3 - Decide
The third day is dedicated to decision-making. The team reviews and analyzes the proposed solutions, eventually converging on the most promising ideas. These selected ideas are then refined and turned into testable hypotheses.
Day 4 - Prototype
On day four, the team develops a prototype that's realistic enough to test with actual users. This prototype is designed to simulate the proposed solution, enabling the team to gather feedback without the need for full-scale development. Depending on the challenge, the prototype may be anything from a mocked up website for a new line of business to a functioning app.
Day 5 - Test
The final day centers around user testing. Real users interact with the prototype, providing valuable insights into the solution's usability, desirability, and feasibility. This feedback is crucial for validating the idea and determining the next steps.
Brand Persona Workshops For AI
Look Who's Talking: Finding The Voice of The Brand
The AI brand persona workshop was devised to help companies extend their brands through the AI interface. When people interact with chat and voicebots, they unconsciously create an image in their minds of who they're communicating with. If the persona, or character, is not consistent with the brand, trust is eroded and a valuable brand impression is lost.
Through a series of definition exercises, we help teams from companies around the world create personas that match their brands and provide reliable, consistent, and differentiated experiences for their customers.
We've successfully led this workshop with teams from auto manufacturers, department store chains, financial institutions, cosmetics companies, and more in the U.S., Europe, and APAC.
The process takes one day and typical deliverables are persona definition documentation including biographies and sample dialogs. In the case of IVR (interactive voice response systems) or voicebots, we also help define and develop voices for the persona.
About SprintPartners
Our Mission
At SprintPartners, our mission is to empower organizations to innovate and accelerate their product development and business strategy through the transformative power of The Google Design Sprint. We're the catalyst that ignites creativity, fosters collaboration, and drives tangible results enabling our clients to validate ideas, build prototypes, and make informed decisions swiftly and efficiently.
We're former Googlers who've seen how effective design sprints and workshops can be for any team trying to solve a problem, innovate the design of a product, or make a decision about strategic direction.
Wally Brill - Founder
Wally spent 25 years providing great user experiences at companies like Nuance Communications, eBay, and VoxGen. He was the Head of Conversation Design Advocacy and Education at Google for 6 years, training thousands of conversation designers and running design sprints both internally and externally with customers in retail, financial services, and consumer goods. He's led sprints for green initiatives and AI strategy and persona brand workshops for advertising and creative agencies, airlines, cosmetics brands, etc.